When all we hear are stories of crisis, there can only be despair and inaction. But stories can also be told to promote hope, clarity of vision, and collaboration.
Research shows that feeling hopeless is cognitively associated with inaction. We humans cannot manufacture creativity, productivity, and motivation out of a place of hopelessness.
By contrast, medical and scientific studies have shown how hope serves to motivate effort, goal achievement, and adaptive responses in the face of adversity.
How could your stories help shift your people to hope and positive action?
Brain science shows us why when we hear or tell emotionally charged, character-driven story relevant to us, we engage, pay attention, and remember.
That's why stories are such a powerful agent of education, influence and learning. Stories produce in our listeners empathy, trust, a sense of belonging and a willingness to co-operate, which is exactly what we need in those we communicate with.
When we understand how stories told in context work to do this, then we can employ them to change the narrative from negative energy, wilful ignorance and inaction, to hope, collaboration and action.
Founder of SandyMcDonald.com and charity, CreateCare Global, Sandy McDonald is an author, a TEDx speaker, and a storytelling trainer.
She has worked with hundreds of businesses, business owners, entrepreneurs and academics to bring clarity to their business, and into their communication through the processes that lead to contextualised purpose-led story.
After three decades running a marketing communications company, she used purposeful storytelling to start a worldwide community of more than 20,000 in 71 countries that still helps thousands of orphaned children in Africa 11 years later.
Her TEDx talk about this, Tell Your Story. Save a Life received a standing ovation, and her book, Clans. Supercharge Your
Business details the framework that achieved this.
She believes that stories told from clarity of purpose and principles fuel the human energy to elevate leadership and propagate goodness.
Tell Your Story. Save A Life | Sandy McDonald | TEDxMelbourne
|Venue:||Zoom Online Meeting|
|Tuesday 21st April 2020|